On a mission to make an impact by improving outreach initiatives for
addiction recovery .
This is me
I'm an accomplished strategic communications leader and spirited storyteller based in Washington D.C. I bring a wealth of experience from diverse disciplines — the newsrooms of the nation's largest media outlets (USA TODAY and The Hill Newspaper) — to mission-driven nonprofits (the National Council for Mental Wellbeing and Children's National Hospital). My motto is simple: I lead. I serve.
Making an Impact.
Rachel Huggins, on-air docu-series presenter on trauma-informed school-based mental health supports — both clinically and culturally among youth coping with serious mental illness.
Interviewed by D.C. student journalists of the Urban Health Media Project, a USA TODAY-affiliated health literacy initiative.
Title of documentary: Mental Health: Effects on Today's Teens
A two-year initiative that intends to reduce the impact of anxiety, depression and suicide among young people aged 10 to 24 in underserved communities, while also empowering youth to engage in meaningful community change.
Spearheaded ground up development and execution of all communications and promotional materials for pilot youth engagement project. Raised profile by leveraging multimedia content generation and strategy execution.
Four years of background research (supported by Conrad N. Hilton Foundation) on strategic messaging targeting primary care associations and behavioral health providers to implement SBIRT (screening, brief intervention, referral to treatment) toolkit among youth aged 12 to 18 years old, now entering the second and last year of dissemination.
Developed annual communications plan to increase lead generation. Refined evidence-based messaging of substance use prevention and shaped brand narrative through tested research that improved audience segmentation.
One-year initiative led by the Office of the California Surgeon General to address adverse childhood experiences (ACEs) across the state through training, capacity building, and providing payment to Medi-Cal providers for ACE screenings.
Shaped efforts to guide multichannel campaigns elevating public discussion on trauma-informed care. Achieved consistent engagement with target audiences, and trauma-informed event promotion to a 60,000-member network.
Three-year initiative strengthening national partnership and thought leadership on value-based care.
Captured key messages to better articulate the value statement of shifting health care reimbursement — generating high-impact marketing collateral through emails, press releases and social media.